We can now add our own Alt Text on Instagram! …But what does that mean, and how do we actually use it?
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It's astounding how many brands still see buying followers as a marketing solution, when it's really closer to a kiss of death for your chances at organic growth and successful outreach. Not only is a bought audience blindingly obvious to anyone who takes a second look, and completely useless in terms of marketing (presumably the main reason a brand is on social in the first place), but it also screws you over behind the scenes. Here’s how.
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