We can now add our own Alt Text on Instagram! …But what does that mean, and how do we actually use it?
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It's astounding how many brands still see buying followers as a marketing solution, when it's really closer to a kiss of death for your chances at organic growth and successful outreach. Not only is a bought audience blindingly obvious to anyone who takes a second look, and completely useless in terms of marketing (presumably the main reason a brand is on social in the first place), but it also screws you over behind the scenes. Here’s how.
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Aside from a solid social media presence and the basic bones of a good website, developing a consistent set of online features is essential in order to set yourself apart in an oversaturated market. Let’s explore.
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Your business needs a blog. I don’t even know you, and I can tell you that with complete certainty. Whether you’re a start up, a life coach or a multi-product established brand, there should be a blog on your website and its content should be as high a priority as any of your other marketing endeavours. Here’s why.
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